The Hélas brand was founded by skaters Lucas Puig, Stephen Khou and Clément Brunel, who grew up together in Toulouse, France. The brand name comes from the French word for "unfortunately" and the logo is an umbrella, which you need when it rains and you "unfortunately" can't skate. From the initial idea of ​​producing popular panel caps, they have developed to creating full-fledged clothing collections, inspired by retro models from the past and sports fashion of the 80s.

In our offer you can now find several pieces from this brand from very small limited collections, which appear irregularly several times a year. They are characterized by simplicity and focus on details, among which the Hélas umbrella in many forms cannot be missing. In the Hélas team you can also find names such as Marek Zápražný, Brian Peacock, Dan Leung, JP Villa, Max Geronzi, Stephen Khou, JB Gillet and many others.