The HUF brand was founded in 2002 by professional skater Keith Hufnagel. Inspired by his rich skate career in New York, San Francisco and traveling around the world, Keith inspired the HUF brand with unique designs with unusual stories. Who wouldn't know "plantlife" sock motifs thanks to him today? In just a few years, HUF has become a leading manufacturer of premium clothing and footwear for the skateboarding community and is quickly winning the hearts of people from a much larger group of streetwear fans, musicians, actors and photographers.

You can regularly look forward to various collaborations with other brands from the world of skateboarding, but also outside it. For example, a collaboration with the Thrasher brand is released every year. The HUF brand team called DBC or "Dirt Bag Crew" includes names like Keith Hufnagel, Josh Matthews, Brad Cromer, Dan Plunkett, Joey Pepper, Peter Ramondetta, Dylan Rieder, Austyn Gillette, Sammy Winter, Tyler Bledsoe, Dick Rizzo, Jake Anderson, Matt Gottwig, Craig Anderson, Hanni El Khatib, Haroshi, Remio.