Founded in 2016 in New York by Emilio Cuilan as a result of the release of Dana's video, the brand is inspired by New York skateboarding and its local scene, with an emphasis on elevating skate products beyond the often "semi-finished" stuff.
Professional riders Hjalte Halberg and Antonio Durao will be riding for the Hardbody team from 2024.
Now on sale online and soon in POPNAME, Veverkova 6.
