Dime is a Canadian skateboarding company founded in 2005 and based in Montreal. Over time, a group of friends has developed into one of the best skate brands in the world, which regularly releases their funny skate videos, runs a skate shop, creates collections focused on clothing and accessories, and most importantly organizes one of the best skate contests in the world called Dime Glory Challenge, where, rather than a classic competition format that doesn't really belong to skateboarding, it's about fun and laughter combined with the best skateboarding in the world. And this underlines their motto "humor first, skating second". Dime is currently one of the cleanest and funniest brands. Dime is 100% committed to supporting the basic subculture of skateboarding, yet it has an incredibly wide appeal and reach. Dime is simple, readable, unpretentious, and at the same time pioneering and unique. With all the competition in the skate brand field, that says a lot. The brand was founded by Antoine Asselin, Philippe Lavoie, Bob Lasalle, Hugo Balek, Charles Rivard, Eric Riedl and Alexis Lacroix. Vincent Tsang was later hired as artistic director and head of marketing. The goal was simple: to create great and fun skate videos that would show their Montreal spots. Dime, but soon also reached out to many other people just outside the skate community, such as Virgil Abloh, Kaytranada and Lily Rose Depp, and it became a global phenomenon.