Magenta Skateboards is a brand from the French city of Bordeaux. In 2010, in Paris, it was founded by three friends and skaters Soy Panday, Vivien Feil and Jean Feil. The brand's goal is to contribute creativity and greater expansion to the current skate scene. Soy Panday is primarily responsible for the artistic processing of graphics and the overall design face of Magenta, while the Feil brothers mainly take care of the brand's business background. Magenta boards are manufactured in the USA by Generator Woodshop. Magenta is ridden by Vivien Feil, Soy Panday, Leo Valls, Jimmy Lannon, Ruben Spelta, Ben Gore and Glen Fox.