SB stands for Skateboarding and Nike has been associated with skateboarding since its very beginning. The American brand Nike developed sports shoes for various industries and skaters liked the models Nike Bruin or Nike Blazer already produced at that time the most. Blazers were seen on the feet of many top skaters of the time. For example, "Dogtown Legend" Tony Alva rode a European tour in Nike Blazer shoes in 1979. Another milestone for the Nike brand is certainly the Dunk model, which was first launched in 1985.

In the Nike SB section, shoes and currently clothing are developed based on the experience of its team riders, such as Eric Koston, Paul Rodriguez, Stefan Janoski, Brian Anderson, Lance Mountain, Dany Suppa, Omar Salazar, Shane O'Neill and others. Nike SB collections are tailor-made for skateboarders with their functionality and durability, but everyone will appreciate their quality and timeless design. That's why, for example, Nike SB shoes regularly feature in sneaker collections around the world.