The Adidas brand, founded in 1949 and its founder Adi Dassler, who started making shoes in 1920, represent tradition and the highest quality of current shoe production in skateboarding. When the skate industry was in its infancy, riders themselves chose commonly available shoes at their discretion and Adidas shoes were very popular among them. Let's name models such as Stan Smith or Superstar.

Adidas constantly comes up with new innovations and ADV (advantage) programs in cooperation with riders. Until recently, the Adidas skate section was under the wing of the Adidas Originals collection. Since 2008, Adidas Skateboarding has created its own separate line and Adidas shoes from this division are among the absolute top of skateboard shoes. In its team you can see riders such as Mark Gonzales, Dennis Busenitz, Na-Kel Smith, Rodrigo TX, Tyshawn Jones, Daewon Song, Lucas Puig, or Mark Suciu.